How to Train Event Staff to Deliver Exceptional Customer Experiences

Business events contribute $1.5 trillion to America’s GDP. If this sector were a country, it would be the 13th richest of all time.

A successful event requires careful staffing. It’s part of a holistic growth strategy that helps any business from the smallest retail store to the largest corporation spread its brand message and make new connections.

Read on to learn the best strategies for training event staff.

Create Training Materials

Your training materials need to cover the basics, such as:

  • History of the brand
  • Type of experience the event should offer
  • Products or services being offered
  • Goals for the event
  • Key talking points
  • Frequently asked questions from customers
  • Operational instructions for any technology used
  • Footprints of even flow (or a street team to cover it)
  • Uniform requirements
  • Where to meet and park
  • Check-in and check-out procedures
  • On-site contact information
  • Schedules
  • Emergency procedures

These materials need to be easy to read but detailed if you want your event to go well.

Offer Several Forms of Training

On-the-job training lets your staff go into a real-world environment and experience what their work will be like in the moment. Try letting them go through the event as a customer would.

Blended learning lets them complete modules online at their own pace. Combining the two approaches keeps them learning whether or not they’re at work.

Use Technology

Technology can be as experiential as an event. Virtual reality makes your staff feel like they’re in a pop-up store or trade show before it’s even set up.

Mobile apps are another valuable asset. They let staff access information whenever they need to.

Train your staff to use this new technology. Give them backup plans in case it fails so that it won’t affect customer service.

Provide Feedback

52%.5 of employees want more recognition from their managers, and 41% want it from their coworkers. Spending even 1% more of payroll on it can lead to 85% more engagement.

Feedback should be a part of the staffing process from the beginning to the end. Offer online quizzes during training so they can see how well they’re learning the necessary information. When the event begins, contact them in person, through email, or over the phone to recognize them for their work.

Allow Enough Time

Offer training as early as possible and plan it like a mini-event. Add extra perks such as food so that your staff is prepared and excited.

If you absolutely cannot provide training until the day of the event, provide as much preparation as you can. Give your staff materials that go over the event and what they need to do.

Count the Cost

Typical items in an event budget include marketing and venues. Don’t leave training out of the equation if you want to make sure you get the best team for your money.

How much will you have to pay for your training materials or venues? It’ll pay off when you get the best team.

Invest in Your Business Staffing

Staffing for events is essential to their success. Training throughout the experience requires the right materials, a strategy that uses technology, regular feedback, plenty of time, and a careful budget.

Contact the Auctus Agency today to see how we can invest in your success.

Strategies for Recruiting and Retaining Top Event Talent

Did you know that a high performer will most likely show 400% more productivity than an average performer?

In the highly competitive world of marketing and events, attracting and retaining top event talent is crucial. Executive level management and business decision-makers need top talent to help them succeed.

In this article, we will discuss proven strategies for recruitment. As well as for retaining exceptional talent in the event industry. Keep reading to find out everything to do with top recruitment!

Define Your Staffing Needs

Before you even begin the recruitment process, it’s important to have a very clear idea of the business needs for staffing. Assess your event’s objectives, required skill sets, and desired outcomes.

This will help you create a well-defined job description. This should outline the roles and responsibilities, qualifications, and experience needed.

Develop a Strong Employer Brand

A strong employer brand will attract top talent in the event industry. To stand out, showcase your company’s culture, values, and vision.

Use platforms like social media, your website, and industry events appropriately. They can demonstrate your company’s commitment to excellence, innovation, and employee growth.

Leverage Industry Networks and Relationships

A strong network within the event industry can help you uncover hidden talent pools. Attend industry events, join online forums, and foster relationships in the field.

By doing so, you’ll vastly increase your chances of finding exceptional event staff. People who can drive sales and provide exceptional experiences for your clients.

Implement a Rigorous Recruitment Process

A thorough recruitment process is essential for hiring top talent. Start by advertising your open positions on appropriate and relevant job boards. Use social media platforms like LinkedIn or others if relevant, and your company website. Use pre-screening tools to filter out unqualified applicants. Lastly, invest in face-to-face interviews to assess cultural fit, skills, and experience.

Partnering with a reputable investment agency like Auctus can help save time by ensuring money is taken care of, while you focus on staffing.

Offer Competitive Compensation and Benefits and Commission for Sales

Top event talent will seek competitive compensation packages and benefits. Research market rates for the positions you’re hiring and provide fair compensation. Salaries should based on experience, skill set, and industry standards.

Over and above the salary, consider offering benefits too. Health insurance, retirement plans, and performance-based incentives go a long way. They help to attract and in the long run, retain the best talent.

Prioritize Professional Development and Growth

Retaining top event staff requires ongoing investment in their professional development. Provide training opportunities and mentoring programs to staff. Also, resources to help your team improve their skills and stay up-to-date with industry trends.

Encourage a culture of continuous learning and growth. Always recognize achievements and milestones to foster employee loyalty.

Cultivate a Positive Work Environment

positive work environment is vital for employee retention. Creating a culture of collaboration, open and transparent communication, and recognition.
Ensure that your event staff feel valued and appreciated for their hard work. Provide opportunities for them to contribute to the company’s success.

The Auctus Advantage

Attracting and retaining top event talent is vital for business success in the experiential marketing industry whether they will be doing sales or administration.

By employing these strategies, executive level management and business decision-makers can create a thriving, high-performing team capable of driving sales and exceeding client expectations.

If your business wants to be well-positioned to excel in the competitive world of events and experiential marketing, then contact us now to find out more.

Finding The Right Staff for Sampling Events

Do you have an event coming up? Do you need staffing for it?

This can seem like a daunting task! How do you get started when staffing an event?

In this guide, we’ll go through the steps to take when hiring event staff. And if you want, you can always check out a staffing agency to help you out so you can focus on other aspects of the event! Keep reading for more info!

Start Looking Early for Staffing Your Event

When you are looking for staffing for a sampling event, you need to start hiring early.

Although your event may not be for a few months, you want to make sure you have the food, retail, and restaurant ready for it. It is better to be early than late, so hiring staff as soon as you know the date of your event is important.

Once you hire staff, you can start the marketing and guerrilla marketing process if you so choose to do so.

Look for Professionals in the Industry

If you are hiring event staff, it may be easy to look for the cheaper hires. However, if you hire a cheaper staff or plan to use your friends or family, they are not going to be professionals in the industry. You want to make sure that you are hiring the right street team for B2B events or a restaurant expo.

To find the right staff, you can use a staffing agency to set up interviews for potential staff. Another reason that you want to start early when looking for professionals in the industry is because many will start to book up way in advance. If you want the best staff, you have to beat your competition to it!

Look for Red Flags When Hiring

When you start hiring event staff, you should always look for green flags and red flags. You want to know who this person is and if they are going to live up to what you need them to do while staffing an event.

You want to avoid anyone that shows red flags. This could be being late to an interview, especially if it is a video call or phone call video.

During the interview, you should keep tabs on how they are talking. Are they talking in a way that they are excited and passionate about the event? Do they seem disinterested?

Asking yourself these questions can help you determine if this is a good fit.

How to Find the Right Staff

Staffing an event is not an easy feat. It takes a lot of planning and time to find the right people for the job.

If you want to make the process easier for yourself, you can go through an agency like Stafftacular! We help you to find talent that fits your needs. Ready to find the perfect fit!?

Contact us now.

Advanced Event Staffing Skills

Do you need to plan an event that offers the ultimate wow factor? Then you’ll need the right people to manage all aspects of the experience. After all, event planning responsibilities can include anything from booking talent to managing digital marketing.

Read on to learn about the advanced event staffing skills you’ll want your team to have!

Strong Communication Skills

When you’re searching for a staffing solution for an event, prioritize clear communication as one of your event staff skills. Whether you’re planning a holiday party or trade show experience, you’ll need staff members who are articulate and responsive. And, of course, they should demonstrate enthusiasm for your brand.

Good staffers will be hospital to guests. They’ll know how to tailor their interaction style to different demographics. Plus good staffers will always be in communication with you so they know your expectations.

Experience Addressing Details

Choose a detail-oriented event team so your event goes off without a hitch. You’ll want a staff capable of handling tasks as wide-ranging as sales, sampling, or event photography. But you also may need help on the logistical side.

An event team should be capable of locating talent, choosing an event location, and coordinating with vendors. They also might manage marketing campaigns for the event. Additionally, you should be able to count on getting creative help when you need banners or other visuals.

Event staff should also be deft problem solvers. Even with the most rigorous planning, things can go wrong. You’ll want event team leaders who can step in calmly and figure out a solution.

Energy and Endurance

Serving as an event team member can be a physically demanding job. That’s why you need an event team with the endurance to handle anything from festivals to retail engagement.

Event staff may be interacting with lots of potential customers at a pop-up or trade show, for instance. Or they may be carrying cocktail trays or setting up decorations. Staffers should take the physical tasks in stride so guests always feel comfortable.

Event Marketing

A good event team will be able to handle marketing needs for your event. Choose staffers who can serve as brand ambassadors to build greater reach and visibility.

For instance, you might disperse a street team to hand out flyers. Or you might want members of your team to create content for social media. Digital promotions also can be part of your strategy.

Auctus can offer staffing solutions to represent your brand well. With a network of skilled brand ambassadors, you’ll have individuals who can tackle anything from emceeing to management. And they’ll always present your brand in the most professional manner.

Find the Best Staffing Solution

When you choose the best staffing option, you’ll see it reflected in the quality of your event. Look into employing event staff with strong communication skills and a detail-oriented approach. Find people with the energy and brand enthusiasm to represent you well.

Ready to build a better brand experience? Contact us so we can help!

Why You Should Hire a Direct Staffing Agency

About 13,000 trade shows occur in the U.S. annually. If you need to find a trade show for your business, you should find one easily. However, you may or may not be prepared to attend one.

Do you think that a team made of in-house workers can truly pull off a trade show? They’ll likely have little to no experience working at such events. Professional event staffing, on the other hand, will have this experience.

They can also help you with several other kinds of marketing events in many ways. Read on to learn more about these benefits.

No Wasted Hours

No matter what kind of demonstration you’re organizing, an in-house team will need time to prepare. You’ll likely pull them away from other tasks for prep sessions. This could cause them to fall behind on other business projects.

In addition, it may take a long time to prepare your staff. You could end up wasting several productivity hours a day on a pop-up event, sampling demonstration, etc.

You won’t need to train a team from a direct staffing agency as much. You also won’t need to spend your in-house employees’ hours on the training. They can continue working on important business projects.

No Absence Issues

Members of an in-house street team can skip out on your experiential event. They can get sick or injured. Sometimes they may not show up for no reason at all.

When this happens, will you be able to replace them? Your in-house employees may be too busy. You may need to get the event to function with fewer staff members.

An event staffing company won’t let this happen. They can easily find one or more substitute staff members. Your marketing event should then function as normal.

No Unanswered Questions

When you use an event staffing agency, you won’t just gain the expertise of their event staff. Professionals at the agency can also give you helpful advice. This can elevate your marketing event to the next level.

For example, you may feel unsure about the number of members your street team needs. Just ask the helpful professionals at the direct staffing agency what they suggest. You’re sure to get a clear answer.

In addition, they also know about all the regulations of any of the places you’ll visit. Each state, city, etc., will have unique break, overtime, minimum wage, etc. requirements. You won’t need to learn about all of these yourself when an event staffing agency is on your side.

Use Our Event Staffing

A successful marketing event can bring you new customers, profitable network connections, and more. However, without a direct staffing agency, your event may not be as successful as you’d wish.

When you need staff for a marketing event, try using our services. We have a database of over 50,000 event staff members in 375 major metropolitan areas nationwide.

Get started by filling out the form on this page. We’ll get back to you shortly!

Staffing Concerts and Music Festivals

Concerts and music festivals have existed for centuries, and the process of organizing them has evolved. However, there are still many components to consider when planning a music festival.

Arranging the music is an integral part of the process; without great musical acts, the festival will not be successful. Hiring staff such as stagehands, security personnel, and other support workers is also essential. The team needs to be well-trained, professional, and able to handle large crowds.

This blog post will focus on the importance of hiring staff for a music festival. It is essential to have knowledgeable and experienced personnel handling crowd control.

Read on and find out how to hire staff for a music festival.

The Importance of Appropriately Staffing Concerts and Music Festivals

The success of any music festival is dependent on the people behind it. Therefore, adequately staffing concerts and music festivals is essential. They can also serve as a brand ambassador for organic marketing.

well-trained and experienced team can help handle crowd control and security appropriately. This is so that attendees can enjoy their experience in a safe environment.

Furthermore, staff should be knowledgeable about the festival’s musical acts and genres. They can provide attendees with information on the bands and songs being performed.

Not only does an appropriate staff help manage the concert, but it also helps to keep the festival running smoothly. Many tasks must be done behind the scenes, from setting up and tearing down equipment to working with vendors.

Finding the Right People for the Job

Now that you know why staffing is so important, let’s discuss how to find the right people for the job. When hiring for a music festival, it is essential to look for individuals who have experience in this type of work and are familiar with safety protocols.

The staff should also be trained and certified in crowd control and security. Additionally, they should understand how to handle any emergencies that may arise during the event.

Additionally, looking for staff who are passionate about music and have a good attitude is essential. Having people with a positive attitude can help create an upbeat atmosphere and make the festival enjoyable for everyone.

Finally, any hired staff should know where the festival is taking place so they can respond quickly at a sampling and demo event.

Staffing Done Right

Organizing and running a successful music festival isn’t easy, but it can be done with the right team in place.

When hiring staff for a music festival, look for individuals with experiential capacity in this work. They must be certified in crowd control and security.

Additionally, ensure that the staff is passionate about music and has a good attitude. With the right team in place, the festival can be an enjoyable experience for all involved.

Get in touch with us at Stafftacular if you’re interested in festival staffing and festival marketing.