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Business events contribute $1.5 trillion to America’s GDP. If this sector were a country, it would be the 13th richest of all time.

A successful event requires careful staffing. It’s part of a holistic growth strategy that helps any business from the smallest retail store to the largest corporation spread its brand message and make new connections.

Read on to learn the best strategies for training event staff.

Create Training Materials

Your training materials need to cover the basics, such as:

• History of the brand
• Type of experience the event should offer
• Products or services being offered
• Goals for the event
• Key talking points
• Frequently asked questions from customers
• Operational instructions for any technology used
• Footprints of even flow (or a street team to cover it)
• Uniform requirements
• Where to meet and park
• Check-in and check-out procedures
• On-site contact information
• Schedules
• Emergency procedures

These materials need to be easy to read but detailed if you want your event to go well.

Offer Several Forms of Training

On-the-job training lets your staff go into a real-world environment and experience what their work will be like in the moment. Try letting them go through the event as a customer would.

Blended learning lets them complete modules online at their own pace. Combining the two approaches keeps them learning whether or not they’re at work.

Use Technology

Technology can be as experiential as an event. Virtual reality makes your staff feel like they’re in a pop-up store or trade show before it’s even set up.

Mobile apps are another valuable asset. They let staff access information whenever they need to.

Train your staff to use this new technology. Give them backup plans in case it fails so that it won’t affect customer service.

Provide Feedback

52%.5 of employees want more recognition from their managers, and 41% want it from their coworkers. Spending even 1% more of payroll on it can lead to 85% more engagement.

Feedback should be a part of the staffing process from the beginning to the end. Offer online quizzes during training so they can see how well they’re learning the necessary information. When the event begins, contact them in person, through email, or over the phone to recognize them for their work.

Allow Enough Time

Offer training as early as possible and plan it like a mini-event. Add extra perks such as food so that your staff is prepared and excited.

If you absolutely cannot provide training until the day of the event, provide as much preparation as you can. Give your staff materials that go over the event and what they need to do.

Count the Cost

Typical items in an event budget include marketing and venues. Don’t leave training out of the equation if you want to make sure you get the best team for your money.

How much will you have to pay for your training materials or venues? It’ll pay off when you get the best team.

Invest in Your Business Staffing

Staffing for events is essential to their success. Training throughout the experience requires the right materials, a strategy that uses technology, regular feedback, plenty of time, and a careful budget.

Contact the Auctus Agency today to see how we can invest in your success.

Did you know that a high performer will most likely show 400% more productivity than an average performer?

In the highly competitive world of marketing and events, attracting and retaining top event talent is crucial. Executive level management and business decision-makers need top talent to help them succeed.

In this article, we will discuss proven strategies for recruitment. As well as for retaining exceptional talent in the event industry. Keep reading to find out everything to do with top recruitment!

Define Your Staffing Needs

Before you even begin the recruitment process, it’s important to have a very clear idea of the business needs for staffing. Assess your event’s objectives, required skill sets, and desired outcomes.

This will help you create a well-defined job description. This should outline the roles and responsibilities, qualifications, and experience needed.

Develop a Strong Employer Brand

A strong employer brand will attract top talent in the event industry. To stand out, showcase your company’s culture, values, and vision.

Use platforms like social media, your website, and industry events appropriately. They can demonstrate your company’s commitment to excellence, innovation, and employee growth.

Leverage Industry Networks and Relationships

A strong network within the event industry can help you uncover hidden talent pools. Attend industry events, join online forums, and foster relationships in the field.

By doing so, you’ll vastly increase your chances of finding exceptional event staff. People who can drive sales and provide exceptional experiences for your clients.

Implement a Rigorous Recruitment Process

A thorough recruitment process is essential for hiring top talent. Start by advertising your open positions on appropriate and relevant job boards. Use social media platforms like LinkedIn or others if relevant, and your company website. Use pre-screening tools to filter out unqualified applicants. Lastly, invest in face-to-face interviews to assess cultural fit, skills, and experience.

Partnering with a reputable investment agency like Auctus can help save time by ensuring money is taken care of, while you focus on staffing.

Offer Competitive Compensation and Benefits and Commission for Sales

Top event talent will seek competitive compensation packages and benefits. Research market rates for the positions you’re hiring and provide fair compensation. Salaries should based on experience, skill set, and industry standards.

Over and above the salary, consider offering benefits too. Health insurance, retirement plans, and performance-based incentives go a long way. They help to attract and in the long run, retain the best talent.

Prioritize Professional Development and Growth

Retaining top event staff requires ongoing investment in their professional development. Provide training opportunities and mentoring programs to staff. Also, resources to help your team improve their skills and stay up-to-date with industry trends.

Encourage a culture of continuous learning and growth. Always recognize achievements and milestones to foster employee loyalty.

Cultivate a Positive Work Environment

A positive work environment is vital for employee retention. Creating a culture of collaboration, open and transparent communication, and recognition.
Ensure that your event staff feel valued and appreciated for their hard work. Provide opportunities for them to contribute to the company’s success.

The Auctus Advantage

Attracting and retaining top event talent is vital for business success in the experiential marketing industry whether they will be doing sales or administration.

By employing these strategies, executive level management and business decision-makers can create a thriving, high-performing team capable of driving sales and exceeding client expectations.

If your business wants to be well-positioned to excel in the competitive world of events and experiential marketing, then contact us now to find out more.

Do you need to plan an event that offers the ultimate wow factor? Then you’ll need the right people to manage all aspects of the experience. After all, event planning responsibilities can include anything from booking talent to managing digital marketing.

Read on to learn about the advanced event staffing skills you’ll want your team to have!

Strong Communication Skills

When you’re searching for a staffing solution for an event, prioritize clear communication as one of your event staff skills. Whether you’re planning a holiday party or trade show experience, you’ll need staff members who are articulate and responsive. And, of course, they should demonstrate enthusiasm for your brand.

Good staffers will be hospital to guests. They’ll know how to tailor their interaction style to different demographics. Plus good staffers will always be in communication with you so they know your expectations.

Experience Addressing Details

Choose a detail-oriented event team so your event goes off without a hitch. You’ll want a staff capable of handling tasks as wide-ranging as sales, sampling, or event photography. But you also may need help on the logistical side.

An event team should be capable of locating talent, choosing an event location, and coordinating with vendors. They also might manage marketing campaigns for the event. Additionally, you should be able to count on getting creative help when you need banners or other visuals.

Event staff should also be deft problem solvers. Even with the most rigorous planning, things can go wrong. You’ll want event team leaders who can step in calmly and figure out a solution.

Energy and Endurance

Serving as an event team member can be a physically demanding job. That’s why you need an event team with the endurance to handle anything from festivals to retail engagement.

Event staff may be interacting with lots of potential customers at a pop-up or trade show, for instance. Or they may be carrying cocktail trays or setting up decorations. Staffers should take the physical tasks in stride so guests always feel comfortable.

Event Marketing

A good event team will be able to handle marketing needs for your event. Choose staffers who can serve as brand ambassadors to build greater reach and visibility.

For instance, you might disperse a street team to hand out flyers. Or you might want members of your team to create content for social media. Digital promotions also can be part of your strategy.

Auctus can offer staffing solutions to represent your brand well. With a network of skilled brand ambassadors, you’ll have individuals who can tackle anything from emceeing to management. And they’ll always present your brand in the most professional manner.

Find the Best Staffing Solution

When you choose the best staffing option, you’ll see it reflected in the quality of your event. Look into employing event staff with strong communication skills and a detail-oriented approach. Find people with the energy and brand enthusiasm to represent you well.

Ready to build a better brand experience? Contact us so we can help!